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by:Bestway     2020-06-16
(Aug 26, 2010)
While women play an important role in buying cars, car companies hire female engineers and others to make them more friendly to women, today, it is unlikely that any company will boldly launch a model with a strong female color, especially for women.
But 1950 is a different era for Chrysler.
Did this for \"Your Highness\" with its 1955 Dodge La Femme
American woman.
\"La Femme is inspired by the 1954 Chrysler La Contessa show car from the Chrysler New York luxury Newport collection.
Chrysler is not the only company to show a concept car that caters to women.
For example, GM has introduced the Cadillac Eldorado Seville Baroness, pink Pontiac parissena and Chevrolet Martinique models.
Chrysler\'s La Contessa received an encouraging enough public response at the motor show circuit to the point where its Dodge division decided to pursue the theme with La Femme, the 1955 Custom Royal Lanser
This is a good time for Chrysler because it is an important year.
It stood out from a somewhat tall and dull look inspired by former President K. T.
Keller insists that one should be able to easily enter Chrysler products in his fedora.
It was not until 1955 that the arrival of designer vigil Exner with a new, more fashionable \"look forward\" eliminated this heavy appearance.
Chrysler evaluated public opinion in January 1955 when it presented its idea of La Femme to the international salon at the Chrysler Building in New York.
Hip Heather Rose
Sapphire White La Femme 2-
The hard top of the door is designed to take women away from the monotonous world of cleaning, cooking and other household chores.
This is a production option for Dodge Custom Royal Cavalry and is presented to a wider audience at the Chicago Motor Show.
The gold La Femme badge on the front fender replaces the script of the Royal Cavalry.
This \"discrimination car against modern women\" has silver color.
Decorated with pink tapestries, it is woven with pink rose buds and decorated with pink vinyl.
This method is also used in the door plugin.
The interior highlights pink and black in the dashboard, steering column, and steering wheel.
The headlines are white or pink, covered with dark burgundy circles on the floor --pile carpet.
Accessories include Poncho, cap, boots and umbrellas, stored in the pink leather covered compartment on the back of the driver\'s seat.
Behind the passenger seat, another container is filled with roses.
Color leather backpack for lipstick, lighter, cigarette case and other items, compact, comb.
The gear selection on the 1955 model is selected by a small lever that extends the dashboard horizontally.
Chrysler replaced the position in 1956. \'s new four-push-
Button drive control system (
Neutral, low, drive and reverse)
In a small panel on the left side of the steering wheel.
In addition, the 1956 has introduced a more powerful 12 volt electrical system, providing more backup power for start-up and auxiliary operation.
Ladies with heavier feet can now order Dodge D-500\'s 5. 2 litre (315 cu in. )
260 hp V-
8, up from the regular 230.
Suspension is also lowered, with all the comfort and convenience options including power brakes, steering, windows and seats, and air conditioning.
In addition, there are some color shuffle in 1956.
Royal Orchid and misty orchid replace the outside Heather Rose in sapphire white, while the interior is decorated with Orchid Jacquard.
The shape is also a bit clear, and the tail fins in 1955 suggest that the blades will become larger in 56 years.
If \"Wonderbar\" is pushed-
The button radio didn\'t provide enough entertainment, and another innovation from Chrysler that year was the highway Hi-
Fi by a small 16-
2/3 rpm recording player installed under the dashboard.
It is said that the records on each side are good for up to an hour, but unfortunately the sound arm tends to bounce when the car passes through the bumps.
It was not very satisfied and stopped production very soon.
Because La Femme is an option to customize the Royal Cavalry, there is no sales record reserved for it.
However, the level of acceptance is not high.
Probably not more than 1,500.
Ironically, Dodge will offer a car like La Femme while the company launches its macho Chrysler C-
Dodge D-300.
500, Plymouth rage and Defoe adventurer, definitely the other end of the female La Femme.
Their sales are also much higher.
This interesting female marketing campaign ended quietly in 1956 and became a small part of the forgotten history of the car. (Aug 26, 2010)
While women play an important role in buying cars, car companies hire female engineers and others to make them more friendly to women, today, it is unlikely that any company will boldly launch a model with a strong female color, especially for women.
But 1950 is a different era for Chrysler.
Did this for \"Your Highness\" with its 1955 Dodge La Femme
American woman.
\"La Femme is inspired by the 1954 Chrysler La Contessa show car from the Chrysler New York luxury Newport collection.
Chrysler is not the only company to show a concept car that caters to women.
For example, GM has introduced the Cadillac Eldorado Seville Baroness, pink Pontiac parissena and Chevrolet Martinique models.
Chrysler\'s La Contessa received an encouraging enough public response at the motor show circuit to the point where its Dodge division decided to pursue the theme with La Femme, the 1955 Custom Royal Lanser
This is a good time for Chrysler because it is an important year.
It stood out from a somewhat tall and dull look inspired by former President K. T.
Keller insists that one should be able to easily enter Chrysler products in his fedora.
It was not until 1955 that the arrival of designer vigil Exner with a new, more fashionable \"look forward\" eliminated this heavy appearance.
Chrysler evaluated public opinion in January 1955 when it presented its idea of La Femme to the international salon at the Chrysler Building in New York.
Hip Heather Rose
Sapphire White La Femme 2-
The hard top of the door is designed to take women away from the monotonous world of cleaning, cooking and other household chores.
This is a production option for Dodge Custom Royal Cavalry and is presented to a wider audience at the Chicago Motor Show.
The gold La Femme badge on the front fender replaces the script of the Royal Cavalry.
This \"discrimination car against modern women\" has silver color.
Decorated with pink tapestries, it is woven with pink rose buds and decorated with pink vinyl.
This method is also used in the door plugin.
The interior highlights pink and black in the dashboard, steering column, and steering wheel.
The headlines are white or pink, covered with dark burgundy circles on the floor --pile carpet.
Accessories include Poncho, cap, boots and umbrellas, stored in the pink leather covered compartment on the back of the driver\'s seat.
Behind the passenger seat, another container is filled with roses.
Color leather backpack for lipstick, lighter, cigarette case and other items, compact, comb.
The gear selection on the 1955 model is selected by a small lever that extends the dashboard horizontally.
Chrysler replaced the position in 1956. \'s new four-push-
Button drive control system (
Neutral, low, drive and reverse)
In a small panel on the left side of the steering wheel.
In addition, the 1956 has introduced a more powerful 12 volt electrical system, providing more backup power for start-up and auxiliary operation.
Ladies with heavier feet can now order Dodge D-500\'s 5. 2 litre (315 cu in. )
260 hp V-
8, up from the regular 230.
Suspension is also lowered, with all the comfort and convenience options including power brakes, steering, windows and seats, and air conditioning.
In addition, there are some color shuffle in 1956.
Royal Orchid and misty orchid replace the outside Heather Rose in sapphire white, while the interior is decorated with Orchid Jacquard.
The shape is also a bit clear, and the tail fins in 1955 suggest that the blades will become larger in 56 years.
If \"Wonderbar\" is pushed-
The button radio didn\'t provide enough entertainment, and another innovation from Chrysler that year was the highway Hi-
Fi by a small 16-
2/3 rpm recording player installed under the dashboard.
It is said that the records on each side are good for up to an hour, but unfortunately the sound arm tends to bounce when the car passes through the bumps.
It was not very satisfied and stopped production very soon.
Because La Femme is an option to customize the Royal Cavalry, there is no sales record reserved for it.
However, the level of acceptance is not high.
Probably not more than 1,500.
Ironically, Dodge will offer a car like La Femme while the company launches its macho Chrysler C-
Dodge D-300.
500, Plymouth rage and Defoe adventurer, definitely the other end of the female La Femme.
Their sales are also much higher.
This interesting female marketing campaign ended quietly in 1956 and became a small part of the forgotten history of the car. (Aug 26, 2010)
While women play an important role in buying cars, car companies hire female engineers and others to make them more friendly to women, today, it is unlikely that any company will boldly launch a model with a strong female color, especially for women.
But 1950 is a different era for Chrysler.
Did this for \"Your Highness\" with its 1955 Dodge La Femme
American woman.
\"La Femme is inspired by the 1954 Chrysler La Contessa show car from the Chrysler New York luxury Newport collection.
Chrysler is not the only company to show a concept car that caters to women.
For example, GM has introduced the Cadillac Eldorado Seville Baroness, pink Pontiac parissena and Chevrolet Martinique models.
Chrysler\'s La Contessa received an encouraging enough public response at the motor show circuit to the point where its Dodge division decided to pursue the theme with La Femme, the 1955 Custom Royal Lanser
This is a good time for Chrysler because it is an important year.
It stood out from a somewhat tall and dull look inspired by former President K. T.
Keller insists that one should be able to easily enter Chrysler products in his fedora.
It was not until 1955 that the arrival of designer vigil Exner with a new, more fashionable \"look forward\" eliminated this heavy appearance.
Chrysler evaluated public opinion in January 1955 when it presented its idea of La Femme to the international salon at the Chrysler Building in New York.
Hip Heather Rose
Sapphire White La Femme 2-
The hard top of the door is designed to take women away from the monotonous world of cleaning, cooking and other household chores.
This is a production option for Dodge Custom Royal Cavalry and is presented to a wider audience at the Chicago Motor Show.
The gold La Femme badge on the front fender replaces the script of the Royal Cavalry.
This \"discrimination car against modern women\" has silver color.
Decorated with pink tapestries, it is woven with pink rose buds and decorated with pink vinyl.
This method is also used in the door plugin.
The interior highlights pink and black in the dashboard, steering column, and steering wheel.
The headlines are white or pink, covered with dark burgundy circles on the floor --pile carpet.
Accessories include Poncho, cap, boots and umbrellas, stored in the pink leather covered compartment on the back of the driver\'s seat.
Behind the passenger seat, another container is filled with roses.
Color leather backpack for lipstick, lighter, cigarette case and other items, compact, comb.
The gear selection on the 1955 model is selected by a small lever that extends the dashboard horizontally.
Chrysler replaced the position in 1956. \'s new four-push-
Button drive control system (
Neutral, low, drive and reverse)
In a small panel on the left side of the steering wheel.
In addition, the 1956 has introduced a more powerful 12 volt electrical system, providing more backup power for start-up and auxiliary operation.
Ladies with heavier feet can now order Dodge D-500\'s 5. 2 litre (315 cu in. )
260 hp V-
8, up from the regular 230.
Suspension is also lowered, with all the comfort and convenience options including power brakes, steering, windows and seats, and air conditioning.
In addition, there are some color shuffle in 1956.
Royal Orchid and misty orchid replace the outside Heather Rose in sapphire white, while the interior is decorated with Orchid Jacquard.
The shape is also a bit clear, and the tail fins in 1955 suggest that the blades will become larger in 56 years.
If \"Wonderbar\" is pushed-
The button radio didn\'t provide enough entertainment, and another innovation from Chrysler that year was the highway Hi-
Fi by a small 16-
2/3 rpm recording player installed under the dashboard.
It is said that the records on each side are good for up to an hour, but unfortunately the sound arm tends to bounce when the car passes through the bumps.
It was not very satisfied and stopped production very soon.
Because La Femme is an option to customize the Royal Cavalry, there is no sales record reserved for it.
However, the level of acceptance is not high.
Probably not more than 1,500.
Ironically, Dodge will offer a car like La Femme while the company launches its macho Chrysler C-
Dodge D-300.
500, Plymouth rage and Defoe adventurer, definitely the other end of the female La Femme.
Their sales are also much higher.
This interesting female marketing campaign ended quietly in 1956 and became a small part of the forgotten history of the car.
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